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You focus on the field work.We handle everything else.

One app for routes, chemistry, reports, invoices and your business phone. Built by a pool service company owner, for pool service company owners.

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DeepEnd in 90 seconds

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Every pool company runs on two jobs. The work in the backyard. And everything after it.

Routes in one app. Readings in another. Invoices, calls and texts somewhere else.

DeepEnd brings it all into one place.

Set each customer's day once, and they stay on the route for good. Drag stops into a new order, or let DeepEnd find the fastest route.

At the pool, techs tap in the readings. DeepEnd shows what's off and works out how much to add.

When they finish, your customer gets a service report with the readings, the checklist and photos. Nobody types it up.

One run bills every customer for the month, and you can see who's paid and who's late.

Your business line is built in. Calls and texts with each customer sit in one conversation, and DeepEnd writes the call notes.

Ask Overseer who still owes you, or how today is going, and get a straight answer. Nothing goes to a customer until you approve it.

Your customers get their own app with your logo, for reports, bills and messages.

And the tech app keeps working in the backyard, with no signal.

DeepEnd is built by a pool service company owner, for pool service company owners.

You focus on the field work. We handle everything else. See everything at godeepend.com.

Readings become reports.Jobs become invoices.Calls become to-dos.Automatically.

What DeepEnd does

On the route

Your techs know where to go and what to add.

  • Today's stops, in order. Each tech sees the day's route on their phone. Press and hold a stop to drag it to a new place in line.
  • The fastest order. DeepEnd finds the order with the least driving and shows how much time and distance it saves.
  • Readings with the dose worked out. Tap in FC, pH, TA, CH and CYA. DeepEnd shows what's off and how much to add.
  • Chemicals and what they cost. What went into each pool is logged with its cost, so profit per pool is real.
  • Checklists and photos. Every stop has its checklist and photos, kept with the visit and sent in the report.
  • Moves for just one day. Move a stop to another day or tech this once. Techs ask; the office approves.
  • Works with no signal. The tech app keeps working in backyards with no bars and catches up when it reconnects.
The tech app on a phone: a low chlorine reading turns red and the app works out how much to add.

In the office

Every job and every customer, in one place.

  • Set a route once, it keeps going. Set each customer's day and tech once. DeepEnd keeps their stops on the schedule week after week, with nothing to re-enter.
  • Work orders, once or on repeat. Repairs and extra jobs go on the route, including ones that come back every month.
  • Good, better and best estimates. Offer up to three options. The customer picks one and approves it in their app.
  • Equipment and warranties. Pumps, filters and heaters from a catalog of 600 products, with serial numbers and warranty.
  • Requests from customers. Customers ask for a visit from their app, with photos. You see it right away.
  • One list to approve. Moves your techs ask for and anything the AI wants to change wait in Approvals for your OK.
  • Switching from Skimmer. Bring your customers and route schedule across from a Skimmer export.
An estimate being written on the website with good, better and best options for a pump replacement.

Getting paid

Bills go out on their own. Money comes in online.

  • The month's billing in one run. One run makes every customer's bill and shows only the ones that need a look.
  • Monthly or per visit. Bill each pool a flat monthly rate or per visit, whatever you agreed with the customer.
  • Billing on a schedule. Set when bills go out and DeepEnd runs them for you.
  • Late fees by your rules. Overdue bills pick up a late fee the way you set it, so you don't have to chase it by hand.
  • Work orders and parts on the bill. Finished work orders, chemicals and parts are added, and nothing is billed twice.
  • Card and bank payments. Customers pay online by card or bank, and the payment is recorded for you.
The monthly billing run on the website: every customer's bill made in one step, then a paid invoice.

Talking to customers

Every call, text and report, in one conversation.

  • Your business phone line. Calls and texts with each customer sit in one conversation, on the phone and the website.
  • Call notes written for you. Calls are recorded and DeepEnd writes the summary, so nobody has to.
  • Calls become to-dos. What customers ask for on a call turns into a to-do for the office.
  • A report after every stop. Readings, what was added, the checklist and photos, emailed with your name on it.
  • An app with your logo. Customers see reports, pay bills, approve estimates and message your office.
  • Texting done properly. Customers who text STOP are never texted again.
The Phone inbox on the website: a customer's call with its written summary, then the call's details and transcript.

Running the business

Know how the business is doing, any time.

  • Overseer, your AI office assistant. Ask how today is going or who still owes you. It drafts replies; nothing goes out until you approve.
  • Profit per pool. Reports show what each pool, tech and price earns after tech pay, chemicals and labor.
  • Team messages and calls. Office and techs talk through DeepEnd, kept apart from personal phones.
  • Roles for everyone. Owners, office and techs each see what their job needs.
  • What each tech earned. DeepEnd works out tech pay for each pay period. Paying them from DeepEnd is coming soon.
  • What your ads bring in. Ad spend, calls and new customers from each source. Setting up ads for you is coming soon.
Overseer answering who still owes money, then team messages and the marketing page.

Everything in DeepEnd

Every feature is in every plan.

Routes6 features
  • Route assignments
  • Calendar
  • Route optimization
  • Drag to reorder
  • One-time moves
  • Offline tech app
Service6 features
  • Chemical readings
  • Dosing
  • Chemical costs
  • Checklists
  • Photos
  • Service report emails
Office12 features
  • Customers and tags
  • Pools and rates
  • Equipment catalog
  • Serial numbers and warranty
  • Work orders
  • Recurring work orders
  • Estimates
  • Price list
  • Service requests
  • To-dos
  • Approvals
  • Skimmer import
Billing6 features
  • Monthly billing run
  • Per-visit billing
  • Billing schedules
  • Late fees
  • Sales tax rates
  • Online card and bank payments
Customers7 features
  • Business phone line
  • Texting
  • Call recordings
  • AI call summaries
  • AI receptionist
  • STOP opt-outs
  • Customer app
Business9 features
  • Overseer AI assistant
  • Reports
  • Team messages
  • Team calls
  • Roles
  • Tech pay
  • Ad results
  • Payroll (coming soon)
  • Bookkeeping (coming soon)

Built by a pool company

DeepEnd is built by a pool service company owner, for pool service company owners. It comes out of Clear Coast Pools, a working pool service company, and is shaped around how its own routes, office and techs actually work: a Monday route, a green pool and a month-end billing run.

Clear Coast Pools · Thousand Oaks, California

Works in the backyard with no signal

The tech app keeps working when the phone has no service: readings, checklists, photos and finished stops are saved on the phone and sent as soon as it reconnects.

Simple pricing

Every feature in every plan. Pick by the size of your team.

Starter

$175 per month

Up to 3 techs

Start free trial: Starter

Growth

$300 per month

Up to 10 techs

Start free trial: Growth

Pro

$500 per month

Unlimited techs

Start free trial: Pro

You focus on the field work. We handle everything else.

Start free trial